Ritmo Packaging Project
Ritmo is a conceptual branding and packaging project inspired by Latin-American yerba mate traditions and the electronic music scene. I developed a full visual identity system that reimagines mate as an energetic, party-oriented drink, using bold typography, rhythmic patterns, and vibrant colors to reflect the atmosphere of electronic music. The project includes custom bottle designs, a constructed dieline box, and a point of sale display. Through this work, Ritmo explores how design can translate music and cultural experience into a dynamic visual language.